Customer engagement is important for maximizing revenues and profits. The more engaged your customers are with your company and content, the more likely they'll be to make purchases from you. The following are six mistakes to avoid that detract from digital customer engagement at your company.  Failing to adequately personalize communication with customers Customers will be more likely to respond to communication that is personalized. If you're sending out standard messages that are the same for all your customers, this could be why you're not getting a good response.