The National Collegiate Athletic Association, more commonly known as the NCAA, is the body that governs most collegiate sports in the United States. One of the key tenets of collegiate sports as they have been historically dictated by the NCAA is that athletes cannot profit off their name, image, or likeness in any way. Doing so used to bring with it severe penalties for both individual athletes, as well as their teams or programs.

Customer engagement is important for maximizing revenues and profits. The more engaged your customers are with your company and content, the more likely they'll be to make purchases from you. The following are six mistakes to avoid that detract from digital customer engagement at your company.  Failing to adequately personalize communication with customers Customers will be more likely to respond to communication that is personalized. If you're sending out standard messages that are the same for all your customers, this could be why you're not getting a good response.